Billie Jean King Cup
Twelfthman, 2020
Strategy, Branding & Art Direction

The International Tennis Federation asked TwelfthMan to work on its renaming and rebrand of the Fed Cup to The Billie Jean King Cup. This is the first time a major global team competition, of this scale, has been named after a woman - a landmark moment for women’s sport.

The brand takes inspiration from Billie herself, and encapsulates her energy and spirit that remains present within today’s game.

Custom cut of BW Gradual in collaboration with Alberto Romanos of BW Type.
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