Metrix
TwelfthMan, 2020
Strategy, Branding & Art Direction
Building a brand for the future to cater for sport’s most innovative and popular social entertainment experience.
Metrix, the new digital football experience, is inspired by football’s changing landscape, taking it’s lead from how young people experience the game today. It’s sport as lifestyle, the world beyond the final whistle.
The game is a test of control and technique played out in a multi-sensory, immersive environment. Every kick is tracked and logged. The latest tech enhances the physical sport.
TwelfthMan, 2020
Strategy, Branding & Art Direction
Building a brand for the future to cater for sport’s most innovative and popular social entertainment experience.
Metrix, the new digital football experience, is inspired by football’s changing landscape, taking it’s lead from how young people experience the game today. It’s sport as lifestyle, the world beyond the final whistle.
The game is a test of control and technique played out in a multi-sensory, immersive environment. Every kick is tracked and logged. The latest tech enhances the physical sport.