Nike 365 Promo
Stereo, 2023
Art Direction & Design
A 365 sales campaign identity for Nike.com, stylised by the seasons, refreshing the previous year’s promotional visual centre.
The development took the existing 3D objects, and stylised them into a place synonymous with nostalgic air-brushed style treatment. Creating both key visuals and repeated expressions gives the overall identity a sense of place that feels other-worldy and in the land of Nike.
Defined by the periods in which Nike promote their sale products, 7 different colour palettes help signpost the promotion throughout the year.
Rolled through email marketing, the Nike and SNKRS app, social media, and in-store, the campaign has been engaged with by thousands through the EMEA market.
Stereo, 2023
Art Direction & Design
A 365 sales campaign identity for Nike.com, stylised by the seasons, refreshing the previous year’s promotional visual centre.
The development took the existing 3D objects, and stylised them into a place synonymous with nostalgic air-brushed style treatment. Creating both key visuals and repeated expressions gives the overall identity a sense of place that feels other-worldy and in the land of Nike.
Defined by the periods in which Nike promote their sale products, 7 different colour palettes help signpost the promotion throughout the year.
Rolled through email marketing, the Nike and SNKRS app, social media, and in-store, the campaign has been engaged with by thousands through the EMEA market.