Nike x England WC’22
Stereo, 2022
Design & Art Direction

Creating the England squad a home away from home.

Briefed by Nike in collaboration with the England FA, we were asked to transform the National Team’s Qatar ‘22 training ground into a source of inspiration and motivation.

We delved into the Nike archives to find iconic copy lines which would read like mantras — inspiring the players to dig deep and dream big. Oversized typography was infused with the energy of fan flags and Nike’s unmistakable design language, surrounding the players with support at every turn.

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