Origins, Hospitality at The Open
TwelfthMan, 2019
Strategy, Design & Art Direction

Looking back to create something new for The Open, celebrating the rich history of golf. 

The six new levels of hospitality showcase the skills of champions, engravers, caddies, clubmakers, greenkeepers and scorers. These roles are central to the heritage and rich tradition of The Open, but their stories have often gone untold. The new experiences and fresh identities are now springboards for storytelling.
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