Sports Direct WWC ‘23 
Freelance, 2023
Art Direction & Design

Celebrating the excitement of Women’s World Cup Australia 2023 with Sports Direct.

A campaign that works as both a call of awareness to the World Cup hosted down under, as well as a rally cry to open up a bigger audience to the women’s game – following the success of the Lionesses in ‘22. 

Embodying a bright and celebratory presence, the art direction took on a loose, activist, and expressive identity that embraces the festivity of the annual event, acting as a loud mouthpiece for the Sports Direct’s all-emcompassing brand .

Rolled out across all of Sports Direct’s communications, including in-store graphics (print and digital), social media, and additional marketing channels, the campaign brought light within each induvidual execution.
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