Stolen Groove
Freelance, 2022

Branding & Art Direction

Creating an alternative aesthetic for the multi-genre music label and events hosts, Stolen Groove.

Playing off their fun and open approach to dance music, an identity was created that was full of character but conetemporary in application.

A custom wordmark with flexible illustrative components takes pride of place. Wrapped up within a simple graphic system, making us of their in-house illustration style, alongside large bold typographic stements, helps created a flexible and recognisable brand toolkit. 

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